“Finding viral niches is about filling gaps in supply/demand”

That’s not how I’ve grown the 5 channels I currently own (and the other 4 I’ve sold)

There’s a better way to go viral in almost ANY niche. And it relies on supply/demand, but not in the way you think.

When you hear supply/demand, you probably think of jumping into a niche with extremely high demand that happens to be severely undersupplied.

But the (sad) reality is, these opportunities don’t come around every day.

Here’s a more sustainable way of using supply/demand when making your next move.

Quality-based supply/demand analysis & the ✨20% rule✨

Find a niche with high demand and medium supply, you don’t have to be the first mover. Judging saturation by the number of channels in the niche is a rookie mistake. Instead, judge saturation based on the quality of content within a specific niche.

The truth is, there are hundreds of vulnerable niches on YouTube ready to be disrupted using the 20% rule.

Pick a niche that seems solid but the quality of ideation, titles, thumbnails, video production, and audience engagement strategies are mediocre. Then raise the bar by 20% in EVERY SINGLE ASPECT.

This is how I’m making my moves these days. By entering niches with multiple successful channels with relatively poor packaging, poor ideation, poor video quality, and poor audience engagement skills. I will then simply come in with a better strategy and execution and disrupt the niche.

The “economy niche” is one of the most saturated niches out there if you’re making the mistake of judging saturation by the number of channels.

But “Money Builders” came in, and saw that the big channels making whiteboard economy explainers were rigid, not innovative…following 2020/2021 success formulas.

They took proven title and thumbnail niche formulas but made the titles more punchy and thumbnails cleaner visually, they didn’t reinvent the old strategies, they just made them 20% better.

And this was all they needed to succeed in a niche many would wrongfully dismiss as “oversupplied”.

This email isn’t supposed to be a hardcore YouTube strategy session on supply/demand, it’s simply one lesson I’ve lately been teaching all my 1-1 coaching students when we were selecting their niches together and thought I’d share it with my newsletter subscribers.

So here’s the takeaway: Don’t judge saturation based on the number of channels in a niche, but based on “Can I up the title, thumbnail, ideation, video production, and audience engagement by just 20%?”

There are hundreds of vulnerable niches ready to be disrupted by someone who understands quality-based supply/demand & applies the 20% rule. Is it going to be you?

Jan